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Topic: IHOb changes name back to IHOP  (Read 8404 times)

sherryfan

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Re: IHOb changes name back to IHOP
« Reply #45 on: July 17, 2018, 10:01:32 pm »
I really don't care the name change as long as the food taste great!

mrrangerrick

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Re: IHOb changes name back to IHOP
« Reply #46 on: July 18, 2018, 05:25:47 am »
It backfired. All other burger chains started mocking them and I think they realized it. If they had changed it to "International House of Breakfast" like everyone thought they were going for, then that would've made more sense. It would've marketed that they do more than just pancakes.

yikes77

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Re: IHOb changes name back to IHOP
« Reply #47 on: July 19, 2018, 06:17:09 am »
In terms of marketing, the only loser was them.  Wendy's Twitter account was SAVAGE.

alina6

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Re: IHOb changes name back to IHOP
« Reply #48 on: July 20, 2018, 04:44:05 am »
It may have been the dumbest thing since coke tried to go to new coke.

hawkeye3210

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Re: IHOb changes name back to IHOP
« Reply #49 on: July 27, 2018, 04:56:38 am »
It backfired. All other burger chains started mocking them and I think they realized it. If they had changed it to "International House of Breakfast" like everyone thought they were going for, then that would've made more sense. It would've marketed that they do more than just pancakes.

Everyone knows that a "pancake" house does breakfast, so that really doesn't make any sense. This was about promoting more that they did more than just breakfast. It worked and got people talking. A few twitter accounts trying to poke fun at IHOP just promoted the gimmick even more.

alarisracing

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Re: IHOb changes name back to IHOP
« Reply #50 on: July 29, 2018, 08:07:04 am »
Fun promo.

nmbrown863

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Re: IHOb changes name back to IHOP
« Reply #51 on: July 29, 2018, 12:03:03 pm »
I almost went for the first time the other day. Maybe one day I will finally try Ihop. Lol.

bigfoot951

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Re: IHOb changes name back to IHOP
« Reply #52 on: July 29, 2018, 02:35:13 pm »
I saw through the gimmick but it doesn't matter.  They accomplished exactly what they wanted to.  They brought a ton of attention to their company and I would guess that they got a good bit more business in the process.

dancer139

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Re: IHOb changes name back to IHOP
« Reply #53 on: July 29, 2018, 03:44:31 pm »
don't like  IHOP anyway.  go to dennys and get a better breakfast for the same amount of money and twice bigger pancakes !!

king4cash

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Re: IHOb changes name back to IHOP
« Reply #54 on: July 29, 2018, 05:52:18 pm »
They said it was a hoax to get people to buy their burgers...

tnshpalmer85

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Re: IHOb changes name back to IHOP
« Reply #55 on: July 29, 2018, 06:27:21 pm »
I knew the name change wasn't going to last. It sounded silly and how are they going to get people into hamburgers when they are famous for pancakes and breakfast. It was a silly thought who ever came up with it.

timvolley

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Re: IHOb changes name back to IHOP
« Reply #56 on: July 29, 2018, 07:45:28 pm »
i have never had a burger at IHOP

shawnix

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Re: IHOb changes name back to IHOP
« Reply #57 on: July 30, 2018, 12:55:17 pm »
I didn't realize they had changed the name. I wouldn't go to IHOP for a burger anyways  :P

dwiley11

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Re: IHOb changes name back to IHOP
« Reply #58 on: July 30, 2018, 02:00:09 pm »
there the same as they always were

mrisha

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Re: IHOb changes name back to IHOP
« Reply #59 on: August 05, 2018, 06:53:38 pm »
I didn't know it had changed to Ihob.  I thought they were running the Ad as a joke for a few days.  I never took what the Ad said seriously.  I  always felt it was a Fad.  As it turn out it was.
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