I liked the Doritos and Taco Bell ads the best (for humor) and the Budweiser Clydesdale (for serious). Also we had a chuckle with the VW ad having the whitest white guy talking in a Jamaican accent; the line "So you're from Minnesota, right?" "Ya mon! Home of da Ten Tousand Lakes" got us Minnesotians laughing.
There were some commercials that people raved about that I thought were bad. On the humorous end, the Best Buy ad with Amy Poehler was pretty stupid, esp. since we know she isn't really a "dumb blonde" as the ad portraits... Perhaps if it was Jessica Simpson (remember the Chicken of the Sea gaff she made?!), then it'd be a little more believable.
Also I didn't really care for the Paul Harvey ad. Now don't get me wrong... Paul Harvey's speech that they recorded was awesome. Living in MN, I understand about the hard-working farmer's lifestyle. Also I grew up listening to those radio greats like Paul Harvey and always found his monologues to be humorous at times or poignant at other times. So the combination of Paul Harvey making a speech on that topic was great. However, I just didn't think it was good from an advertising perspective. For one thing, it went on way too long. Any ad longer than 90 seconds (and that one clocked in just over 2 minutes!) and you start to lose the viewer's attention. Also, the viewer had no clue as to what was being advertised until the very end... While I was watching it, I kept debating whether the ad was for Farmer's Insurance, John Deer (or Caterpillar, pick your favorite tractor manufacturer), or Dove's line of men's bodywash and deodorants. Had Dodge put the Ram logo at the beginning of the ad, then all of those pictures of the truck would have popped out more for the viewer instead of being just another farm vehicle in the entire montage. Finally many people watch the Super Bowl at bars or Super Bowl parties, so ads that have a lot of talking with little visuals to tell the story (the story that the visuals told was about farming, not about a truck nor about qualities that farmers and trucks share) may not be as well understood in a large gathering. Many of the comments I've read about that ad said that it was confusing (even if that person rated the ad very high), which goes to show that from an advertising perspective it wasn't really great.