I actually didn't mind the GoDaddy ad... Yes the sloppy kiss was disgusting, but everyone also understood their idea -- sexy meets smart -- and it's stayed on people's minds which is also what you want in an ad. (Plus you can't go wrong with an ad with Bar Rafaeli in it
The ad that I found even more disgusting than the GoDaddy ad was the CK ad for underwear showing a buff guy wearing nothing but tighty whiteys (then again that may have been meant more as eye-candy for the ladies).
I actually thought that the worst were the Budweiser ads for their new Black Crown. They were so utterly forgettable that most people don't even remember watching them during the Super Bowl. The only reason why I remember is that my friend that works in a liquor store made a comment about them (that even though the product has been on the shelves for a few weeks now, that this was the first ad she saw featuring it).
Finally there was the Gildan ad (I actually had to Google it, since I couldn't remember who the sponsor was) where a guy wakes up with fluffy handcuffs around his wrist and he tries to sneak out until he realizes that the girl was wearing his favorite T-shirt and tries to take it off her. Actually the first time we watched it, we were trying to figure out what he was doing at the end, and we thought it had something to do with the cat. Then we "rewound" the ad (my friend has a DVR on her TV) and read the text about having a favorite T-shirt and realized that he was trying to take it off the girl. What also bugged me about that ad was why the guy was trying to sneak out in the first place. She wasn't the type that you wake up the next morning with your beer goggles removed. In fact if anything, she was probably out of his league and it'd make more sense were she the one trying to sneak out.