IHOb changes name back to IHOP

[mrsmere]

I rarely go to IHOP and have only had breakfast there but my food never arrives hot.

[Sawman214]

it was a dumb advertising ploy.  They will always be breakfast to me.

[vg7405]

I am SO glad that the decided to revert back to the "IHOP" name. If you are known by one name for several years (and you are successful from a business perspective), why change it?! In other words, do not fix what is not broken. Besides, IHOB sounds ridiculous.

[DEBMZ6]

After a temporary switch to "IHOb" last month, with the "b" standing for burgers. ... Reverting to the original name. It was a terrible publicity blunder.  Stick to what works...IHOP!

[linderlizzie]

Well, how would you tell the joke about the one-legged waiters and waitresses if they didn't work at IHOP? 

[JaniceSW]

I thought the name change was completely crazy to begin with and did not see it as an advertising gimmick to market their burgers. They got over on me, I guess!  However, maybe not, because I never went and had one of their burgers to this day.  i really just don't think of them for burgers. To me, they are breakfast!

[JediJohnnie]

This had to be one of the most bizarre ideas for a promo.

[alice44]

I had a hard time figuring out what they were doing with the name change and now its back to the original.  What a confusing situation.  We never go there anyway 

[hawkeye3210]

Burger sales grew by 4 times after the campaign and they have maintained that level since. In other words, it worked.

[mapiklfish]

I would like to try some of their burgers.  They look pretty good and they have a lot of them for $6.99. 

[Skyisbluetoday]

          I think that the name change is crazy. I go there for the pancakes. I knew they have other foods besides the pancakes. Its like another burger joint. Why not be a pancake joint?       

[cateyes1]

Yeah the name change didn't last long but it was a good try

[teenangel]

it was a stunt to promote their burgers. anyway i like the name ihop

[fillfran82]

IHOP's bold move to advertise its burgers has come full circle.  It created media attention last June when making the public aware of the pancake chain's other menu items, specifically, burgers by changing the signage to read "IHOb."  Did anyone go for their burgers?  Or, did you see through the marketing gimmick?  Anybody hungry for pancakes about now??   

Hello!

I never ate at an IHop before even though there is one near my house. Why change your name just to promote a new product that doesn't make any sense? Although one day I would love to try their pancakes and see how great they are.

[kdemers0]

lol that was such a silly thing