Uncle Ben's Brand changes name to "Ben's Original"

[calendria]

 

Uncle Ben's rice to get new name, Ben's Original
https://www.usatoday.com/story/money/2020/09/23/...
5 hours ago · NEW YORK (AP) — Uncle Ben’s rice brand is getting a new name: Ben’s Original. Parent firm Mars Inc. unveiled the change Wednesday for the 70-year-old brand, the latest company to drop a logo ...

Uncle Ben's has a new name: Ben's Original - CNN
https://www.cnn.com/2020/09/23/business/uncle-bens...
17 hours ago · Mars will change the name of its Uncle Ben's rice products to Ben's Original and drop the logo depicting a Chicago head waiter as part of the company's previously …

Uncle Ben’s rice announces new name, commits to ‘more ...
https://www.cleveland.com/entertainment/2020/09/...
CLEVELAND, Ohio -- Uncle’s Ben rice has a new name: Ben’s Original. Mars Food announced the switch Wednesday, saying in a press release the name change aligns with “the brand’s ambition to ...

[Donnamarg323]

Excellent rice.We use it all the time.

I could care less if they called it Uncle Albert.

[heypeg]

Such a ridiculous thing to do, can things get any weirder.

[singletonb]

I am not sure how I should feel about this since I have not taken the time to find out the background of why it has that name.(my fault). However, if it was named to honor someone, I think it is wrong to withdraw the honor, however, if the original reason was not honorable, it is ok to withdraw or change.  MY OPINION

[pkrahmer]

given that public opinion demanded a change. it seems like a good choice.

[rghvac69]

I think it's PC nonsense. What is racist about having an elderly black man's face on a box of rice?

[countrygirl12]

Such a ridiculous thing to do, can things get any weirder.

lol Probably

[countrygirl12]

I think it's PC nonsense. What is racist about having an elderly black man's face on a box of rice?

Nothing. If you are that sensitive then hide in your closet the rest of your life.  They should have just changed the picture to a white man and kept the name the same.  Honestly I never really even noticed or paid attention to the race of the man on the box. It never entered my mind.

[rghvac69]

I never paid attention to the man's face, either. I like the rice so I buy it.

[pstovall]

We can't eat rice now, anyway, too many carbs.  Nothing stays the same. I'm just saddened by all the craziness going on.

[sfreeman8]

I think it's PC nonsense. What is racist about having an elderly black man's face on a box of rice?

I agree. Same with Aunt Jemima. Didn't they modernize her picture a few years back? Is it going to help? No, it's not.  Will they get rid of Betty Crocker? What about Oscar Mayer? Will those two name brands qualify as sexist?  I'm so tired of this crap. I guess I get upset because I grew up with those products and those names. They were "comfortable" names and quite original products. There are too many people in this country that are hurt too easily and/or sensitive over nothing.

[1imaginarygirl]

I think it's PC nonsense. What is racist about having an elderly black man's face on a box of rice?

I get upset because I grew up with those products and those names. They were "comfortable" names and quite original products. There are too many people in this country that are hurt too easily and/or sensitive over nothing.

It's funny you say you are upset over changing the name on a box of rice, and then go on to say people are hurt too easily. No offense intended and I understand what you're saying, but it made me chuckle to read this. 

[timvolley]

it doesnt matter to me about the name it is weird how far back they would have to go

[bretay]

who cares what the name is..its good..lol

[vg7405]

Honestly, the name was not at the heart of the issue (unless "Uncle Ben" is a derogatory term for African-Americans as well, much like "Uncle Tom" is) in my opinion. I believe it was the logo. But whatever. Who cares?!