Social Networking Site adopts PTC tactics

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I was suprised today... when a social netowrking site I'm a member of displayed a banner. I won't post a link cuz I think it's against the forum rules... but the banner will give it away if you are familiar with the site.
This banner appeared on my "home" page and not as a banner or ad in any profile I saw.

"Earn Millions in Lunch Money"

Being extremely bored.. I decided to check it out. I was presented with a list of "offers" that I could do to get extra L$. These offers are VERY Similar to the ones featured here on FC. In fact the Netflix one that nets you 20$ here will net you 1 Million L$. I decided to check out one that was a survey for your favorite pizza places... favorite crust... delivery times.. etc... They are exactly like the offers here. They are instant payout just like the ones here at FC.

4/22/2009     You earned L$10,000 for completing an offer!     10,000.00     3,097,700,322.10
   AnR/Bx3/c-A/MoB/I85/F@M/BcI/uK signed your yearbook with a Pimped Out autograph    12.50    3,097,690,322.10

I have to say that I'm not crazy about this. This site has major exposure and major hits. Almost 20,000 ppl are online right now and it's  6 am my time.... if this goes on and gets popular with other major sites... my thinking is FC will have a harder time finding new offers. Why pay the little guys when you can give them fake money... or basically nothing at all? These sites will keep all the money from advertisers,

Just something I thought I would bring to everyones attention and get your thoughts on.