I Don't Think They Know the Meaning of the Word They're Using...

[lvstephanie]

The other night I was listening to the radio and heard an ad that I've heard before but never really paid attention to it until now. The ad was for some herbal supplement call "Herat and Body Extract" (see http://www.heartandbodyextract.com), and I got to thinking what the name of their product actually means... According to Webster (the noun definition #2) an extract is "a product (as an essence or concentrate) prepared by extracting; especially : a solution (as in alcohol) of essential constituents of a complex material (as meat or an aromatic plant)" (see http://www.merriam-webster.com/dictionary/extract). For example, vanilla extract is an alcoholic solution of vanilla flavor that was extracted from a vanilla bean. Likewise garlic extract is a concentrated form of garlic yielding the beneficial compounds found in garlic. Thus to extrapolate using this definition on the product that I heard the ad for, a "heart and body extract" would mean that someone has taken parts of the body, esp. the heart organ, and has extracted some of the nutrients out of it to create some supplement pill. I started picturing someone going to an embalmer to obtain the necessary extraction fluid to create this "heart and body extract". YUCK!     

Luckily they aren't selling some cannibalistic supplement, but rather are selling an herbal extract mixture that is supposed to have beneficial effects for a person's body, esp. in their heart function and circulation. So I guess they just don't realize what the name of their product actually means, or just assume that the general public is ignorant / stupid enough not to know what they mean. Either way, very poor marketing in my opinion...