Are there any proven cases?

[betolic881]

It’s all best practices you see everywhere, but I don’t really have concrete case studies tied to our own niche. We’ve had small wins, but nothing clearly documented or structured. Do you actually rely on real-world case studies and proven results when making decisions, or are you also mostly following intuition and common recommendations?

[miwiyo42]

We were in that same phase for a long time — copying what seemed to work for others without really validating it for our audience. Things improved slightly, but we couldn’t explain why. What helped was looking at detailed breakdowns of real optimization projects, where you can see the starting point, the testing process, and the measurable outcome. Reviewing examples like those shared at conversionrate.store/case-studies/ made me realize how much depth goes into proper CRO work. It’s not just “change a button color and hope.” It’s research, structured experiments, iteration, and tracking impact over time. Since we started documenting our own tests more seriously, decisions feel less emotional and more strategic.

[medof85760]

Across different teams I’ve worked with, the biggest shift usually happens when data replaces assumptions. Patterns become clearer when experiments are logged and results are compared objectively. Over time, that discipline tends to build more confidence in long-term growth strategies.