Which platforms to choose for independent advertising

[freidepiter1]

I want to run ads on my own, without the help of arbitrage teams, and I am looking for suitable self-serve platforms. But I am not sure which ones are really effective for different types of traffic and budgets. Who has already worked with self-serve platforms and can advise on where to start?

[gawela9501]

For those who want to manage campaigns independently, it is very important to choose a platform that conveniently tracks statistics, supports various advertising formats, and provides access to high-quality traffic. To quickly get the hang of it, I recommend checking out the list of top self-serve platforms — learn more now. The article describes ten platforms in detail, including their main characteristics, average CPC/CPM, and examples of which verticals they are suitable for. This helps you quickly determine which networks to test first, how to plan your budget, and how to choose your GEO. This allows you to effectively launch campaigns on your own, gain control over the results, and optimise your ROI without unnecessary outside help.